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Best Semrush Alternatives

Looking for something better than Semrush? Here are the top 2 competitors and alternatives you should consider in 2025.

⚠️ Why users switch from Semrush

  • Overwhelming interface for beginners
  • Pricey ($129/mo) for small businesses
  • Add-ons cost extra (e.g., local listings)
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⭐4.8

Ahrefs

Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface.

Site ExplorerKeywords ExplorerSite Audit
Starting at
$99/mo
CompareVisit Site
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⭐4.8

Surfer SEO

Surfer gives you an SEO workflow to boost your organic traffic, increase your visibility, and improve your rank.

Content EditorKeyword ResearchAudit Tool
Starting at
$89/mo
CompareVisit Site